FAIRS AND EVENTS WE ATTENDED THIS MONTH
From 10th to 12th March 2024, we took part with our wines at ProWein, the international wine and spirits fair held every year in Düsseldorf, Germany.
ProWein brings together the world’s key markets
The leading trade fair welcomes enologists, expert winemakers and professionals,from production to retail,from around the world. This year there were more than 5400 exhibitors from 65 countries,in 13 pavilions.
An event that brings together the world’s key markets of this field, allowing manufacturers and retailers to meet and make themselves known. But not only this: also, more than 300 masterclasses and wine and spirits themed events are available, to allow participants to discover all the news and recent implications of the field. An opportunity that we at Casa Vinicola Triacca did not want to waive, so we decided to bring our products of excellence to this international showcase.
In 2024, ProWein celebrates its 30th anniversary
For 30 years now, the leading trade fair has been the only international event, with a focus on wine and spirits, that covers the entire global market. Exhibitors and visitors, in fact, participate internationally to stay updated on new vintages, the latest trends in the industry and innovative products to intrigue consumers and customers. A fair that over the years has brought together only the best of the industry, to ensure socialization and network amongst professionals, allowing them to do business between high-level experts.
This year, 58 restaurants, hotels and specialized retailers took part in the initiative, organizing more than a hundred events. A rich and varied program, ranging from blind tasting, parties, wine and spirit tastings, presentations of young producers dedicated to innovation and masterclasses held by the best wine producers in the world.
“ProWein goes city”
A fair dedicated to a specialized audience that with its initiative “ProWein goes city” manages to bring together all the nuances of a vast and diversified field like ours. From end consumers, to culinary matchmakers, from international sales and marketing professionals to more niche producers. Since 2007, thanks to this project thousands of wine and spirit enthusiasts have the opportunity to meet and share opinions and ideas of any kind by tasting their products while walking around the city. The motto has always been “Wine meets art, music and design“, in order to make wine tasting a true 360-degree experience in the streets of Düsseldorf.
